Podcast Episode 8 – Marketing Consent in the GDPR

Marketing Consent in the GDPR. I talk about the eMarketing rules under the GDPR and the various options you have for getting compliant. Topics include the changes to the consent definition for GDPR, the lesser known Soft Opt-in rule and the implementing a repermissioning campaign.

Resources:

Data Protection Directive

http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31995L0046:en:HTML

GDPR (General Data Protection Regulation)

http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv:OJ.L_.2016.119.01.0001.01.ENG

ePrivacy Directive

http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32002L0058:en:HTML

PECR (The Privacy and Electronic Communications (EC Directive) Regulations 2003)

http://www.legislation.gov.uk/uksi/2003/2426/pdfs/uksi_20032426_en.pdf

ePrivacy Regulation – January 2017 Draft

http://ec.europa.eu/newsroom/dae/document.cfm?doc_id=41241

Difficulties in Implementing Soft Opt-In (By Carl Gottlieb)

https://www.linkedin.com/pulse/gdpr-soft-opt-in-opt-out-carl-gottlieb/

Episode Transcript

The GDPR Guy (Carl Gottlieb)

Carl Gottlieb is a Data Protection Officer and his consultancy company Cognition Secure provide a range of Data Protection Services and are currently engaged in a multitude of GDPR compliance projects and DPO engagements.

You May Also Like