Marketing Consent in the GDPR. I talk about the eMarketing rules under the GDPR and the various options you have for getting compliant. Topics include the changes to the consent definition for GDPR, the lesser known Soft Opt-in rule and the implementing a repermissioning campaign.
Resources:
Data Protection Directive
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31995L0046:en:HTML
GDPR (General Data Protection Regulation)
http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv:OJ.L_.2016.119.01.0001.01.ENG
ePrivacy Directive
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32002L0058:en:HTML
PECR (The Privacy and Electronic Communications (EC Directive) Regulations 2003)
http://www.legislation.gov.uk/uksi/2003/2426/pdfs/uksi_20032426_en.pdf
ePrivacy Regulation – January 2017 Draft
http://ec.europa.eu/newsroom/dae/document.cfm?doc_id=41241
Difficulties in Implementing Soft Opt-In (By Carl Gottlieb)
https://www.linkedin.com/pulse/gdpr-soft-opt-in-opt-out-carl-gottlieb/
