Marketing Consent in the GDPR. I talk about the eMarketing rules under the GDPR and the various options you have for getting compliant. Topics include the changes to the consent definition for GDPR, the lesser known Soft Opt-in rule and the implementing a repermissioning campaign.
Data Protection Directive
GDPR (General Data Protection Regulation)
PECR (The Privacy and Electronic Communications (EC Directive) Regulations 2003)
ePrivacy Regulation – January 2017 Draft
Difficulties in Implementing Soft Opt-In (By Carl Gottlieb)